Brand / Digital

To build a more trustworthy brand, evolving the website into one of authority and authenticity.

To achieve this, we needed to simplify comms around One Payment Plan’s core offering, ensuring the process and benefits were loud and clear.
I led the development of the brand voice and crafted the website copy. This process involved conducting an initial Copy Workshop, followed by crafting strategic messaging tailored to the brand's goals.
Lead agency: N4.studio
The team at One Payment Plan had no revisions for the website copy, as I successfully captured their vision in the first draft.
It was a real pleasure working on this project with such a passionate crew behind the scenes who knew exactly what they wanted to achieve.

To evolve Chia Sisters’ brand voice and online presence through bold website copy. The project was ultimately an exploration of brand identity.
I was responsible for evolving the brand voice, producing all website and product page copy, and informing the site’s content mapping. Throughout the project, I collaborated with Chia Sisters’ Marketing Manager Abbie Tebbut and Neon Hive’s UX Designer Sophie Hills.
Lead agency: N4.studio
"We were lucky enough to land Courteney as our copywriter for our new website. Courteney took the time to understand the nuances of our brand and products and crafted beautiful copy that is now the foundation for how we talk about Chia Sisters.
She has totally transformed our brand voice and story and has enabled us to shift from talking about the features of our products to cleverly articulating the value they provide to our audience instead. Courteney has been game-changing for our brand, and I would recommend her expertise without hesitation."
— Abbie Tebbutt, Marketing Manager.

To enhance organic search visibility and effectively convert local leads.
My role involved researching the local area and working with essential keywords to develop high-performing landing page copy that made a real, tangible impact.
Lead agency: N4.studio
This landing page saw a huge increase in organic visitors, driving new leads with targeted, local SEO.

To establish a strong brand voice for architectural practice Designgroup Stapleton Elliott and articulate it across their new website to develop a distinctive online presence.
I helped DGSE’s leaders define their company’s identity and voice. Working with this refined brand, I produced copy for their new website and worked closely with Neon Hive’s UX Designer Scott Jowsey on the site’s content mapping.
Lead agency: N4.studio
"Working with Courteney has been a great pleasure. Such a fluid, natural flow working with her. Purely authentic persona, so easy to relate to and connect with. She is a persuasive writer whose user-centric tone and in-depth understanding of website copy enriched our story.
We greatly appreciated her attention to detail and punctuality in delivering to our agreed timeline. Courteney’s genuine interest in learning about our values, voice, and audience was reflected in the high standard of copywriting she delivered.
It's not easy working with a creative firm that was going through an exploration journey; Courteney came in and assisted us in re-building our brand in the exact tone we wanted to set."
— Simoné Wright, Business Support Manager

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