RÉSUMÉ

Copywriter, Editorial Writer, & Creative Strategist | Freelance (Oct. 2023 - Present)
Focus areas include website messaging strategy, client workshops, brand development, web/app copywriting, SEO content strategy + commercial strategy opportunities.

And when time allows, I like to write explorative editorial pieces and collaborate with creatives.

    • Concepting + Creative Strategy

    • Branded Content

    • Brand Guidelines

    • Digital Ads + Campaigns

    • Editorial Articles

    • SEO Articles + SEO Strategy

    • Video Scripting + Creative Development

    • Website Copy + UX Copy

    • Packaging Copy

    • Press Releases

    • Sales Emails + Newsletters

    • Pitches + Proposals

Managing Editor | ArchiPro, Auckland (Nov. 2022 - Sept. 2023)
ArchiPro is the all-in-one platform helping Kiwis find trusted products and professionals for their building projects. As the Managing Editor for NZ, I headed up the editorial team and oversaw the platform's online journal. Working closely with the company’s leadership team, I developed solutions to drive value in ArchiPro’s commercial strategy. I also led the creative development of ArchiPro’s project feature videos, from narrative planning to post-production direction.

    • Managed and led the editorial team to produce high-quality content, optimised for SEO

    • Developed and integrated CX and editorial strategies for a valuable commercial approach

    • Improved the content production process and systems, utilising AI where possible for efficiency

    • Led the creative development of video content, from planning to post-production

    • Travelled regularly across NZ for architectural video shoots and relationship management

    • Developed a new video series concept to drive engagement and support e-commerce

    • Monitored content performance with Google Analytics, utilising data to optimise strategies

    • Collaborated with sales and product to develop value-driven solutions for commercial strategies

Head of Copy | Neon Hive, Auckland (Apr. 2021 - Jul. 2022‍)
Neon Hive is an award-winning digital agency specialising in website design and content marketing. I was hired to grow and manage the copy department, with the intention of consistently producing purposeful content and impactful digital experiences.

    • Established a team of two in-house writers and external freelancers

    • Managed and led the copy department to create high-quality content, optimised for SEO

    • Oversaw and contributed to the production of written content and website copy

    • Led brand discovery workshops with external stakeholders

    • Developed digital-first content marketing strategies to drive engagement

    • Collaborated with the UX designers on content mapping for web and app

Writer & Creative Strategist | Freelance (Nov. 2018 - Oct. 2022)
I began freelancing shortly after graduating. My early work consisted of feature articles for digital agency Neon Hive. I went on to specialise in content marketing, brand voice development, and website copy. In 2020, freelancing became my full-time job for roughly one year.

Content Marketing Executive | Cudoni, London (Oct. 2019 - Mar. 2020)
Cudoni is an online marketplace for reselling luxury fashion. I was brought on board to establish the brand guidelines, produce brand content, and develop the company’s marketing strategies with a focus on influencer marketing. During my time, I had an article published in Country & Townhouse's Great British Brands 2020 edition and another in Wiltshire Living magazine.

    • Developed and maintained the brand guidelines

    • Collaborated with the Brand Manager to develop Cudoni’s marketing strategies

    • Managed the social media calendar and B2C email production

    • Organised, planned, and styled photoshoots for marketing campaigns

    • Produced brand content for digital and print; one article was published in Country & Townhouse's Great British Brands 2020 edition and another in Wiltshire Living.

Junior Copywriter | nkoda, London (May. 2019 - Sept. 2019)
nkoda is a revolutionary sheet music app that's known as the Spotify of sheet music. The company hired me to craft excellent content that would increase leads and in-app conversions.

    • Scripted and produced explainer videos for the app

    • Wrote UX copy for the app and feature articles for the website

    • Produced B2C & B2B emails, and a bi-weekly internal newsletter

SKILLS

writing (editorial, website, product, brand) | proofreading and editing | SEO | content management | content strategy (written & video) | creative development for video | video scripting & narrative development | brand development | commercial strategy | leadership | stakeholder management

EDUCATION

University of Waikato | Graduated Dec. 2018
BA in Writing Studies, minor in Screen Media

REFERENCE LETTERS

Recommendation from Enrique J. López de Mesa, previous Managing Director of nkoda
Recommendation from Jonathan Cook, founder of Neon Hive